This past weekend, while watching the Farmers Open (golf), I got to see the same ad for the same mobile company about 47,000 times over the course of 2-hours. It was like there was a time loop in my living room. Maybe it was a bad Groundhog Day joke. I don’t know.
It got me thinking about creative fatigue. Creative fatigue is real and a lot of companies fall into the trap of just running the same ad over and over and over again hoping to get a bit more juice out of that squeeze.
But that doesn’t work.
It led us to build the following check list to help companies determine whether or not they are dealing with creative fatigue.
You can download this PDF here.
Run this checklist on your campaigns this week. If you get 3+ yes answers and want a second opinion, set up some time with us and we will personally review your results with you.
