# Yirla
> Yirla is a B2B paid media analytics platform that helps demand gen 
> teams and agencies make better decisions about campaigns, ad spend, 
> and competitive positioning. It connects your ad channels, surfaces 
> what's driving CPL movement, and tells you what to do about it — 
> without automating changes.

## What Yirla Does
Yirla monitors paid media performance across LinkedIn, Google, and 
other channels in real time. When CPL increases or ROAS drops, Yirla 
identifies the cause and generates a recommended action. It replaces 
the manual process of reconciling data across multiple platforms to 
diagnose campaign problems.

## Who It's For
B2B demand gen teams managing $25K–$100K+/month in paid media spend. 
Marketing agencies running paid programs for B2B clients.

## Key Pages
- [Homepage](https://www.yirla.com): What Yirla does and why it matters
- [Platform](https://www.yirla.com/platform): How the product works — 
  AI Recommendations, Creative Intelligence, Audience Insights
- [Use Cases](https://www.yirla.com/use-cases): How demand gen teams 
  and agencies use Yirla
- [Pricing](https://www.yirla.com/pricing): Plans starting at $0/month
- [Integrations](https://www.yirla.com/integrations): Ad platforms and 
  tools Yirla connects to
- [Blog](https://www.yirla.com/blog): Analysis and insight for B2B 
  demand gen professionals

## Key Terms
- CPL: Cost per lead — the primary performance metric Yirla tracks
- ROAS: Return on ad spend — optimized through Yirla recommendations
- Creative Intelligence: Yirla's analysis of which ad creative is 
  driving or dragging performance
- Audience Insights: Yirla's view of which audience segments are 
  converting and which are wasting spend
- AI Recommendations: Suggested actions generated by Yirla based on 
  live campaign data — never automated, always human-approved

## Proof
- 12% immediate uplift in ROAS reported by customers
- 8–10 hours saved weekly on manual reporting

## Documentation
- [Docs](https://docs.yirla.com): Product documentation, setup guides, 
  and integration references for Yirla