Looks like somebody’s got a case of the Monday’s.
This was a classic line from the movie Office Space, but it’s also a feeling that many of our customers had before working with Yirla.
Here is the new movie. It’s Monday morning. Everyone logs onto the weekly marketing performance review Zoom meeting. Same people showing the same charts giving off the same vibe.
Performance is reviewed, but few if any decisions are actually made and everyone leaves with a to-do list, but no conviction to make the changes necessary for a successful outcome.
I get it. The meetings are painful. No wonder people get a case of the Monday's.
You go channel by channel through screen shots of your dashboards. You and team use all the right TLA’s (CPM’s, CTR’s, CPL’s). One of the people on your team makes the same joke that they’ve made week over week for what seems like forever and the action item is to “watch it again for another week”.
What we’ve found is that there are 3-recurring what we are calling "anti-patterns" (maybe this is a real term, I just like it).
- Reporting doesn’t necessarily equal insight
- A lots of numbers are bounced about. Only the bosses opinion matters. No decisions get made.
- Channel Silos
- LinkedIn is “up,” Google is “down,” no one knows why. The ad networks certainly aren’t going to tell you. They are going to tell you that they are great and that the other channels are trash. Move all your money to us, they will say.
- Lagging Indicators Only
- Finally, you’re spending this time diagnosing last week’s corpse instead of preventing next week’s crash.
At Yirla, we have a vision for the future and it doesn’t include this meeting.
At Yirla, we want to give you a future that looks like this:
- Unified paid reality
- One view of the performance of all of your ad networks with the same definitions at the same time in the same window.
- Competitive context
- Get a lens into what your competitors are really doing. Understand who they are targeting and with which message. Learn what works and what doesn’t for them and out maneuver them accordingly.
- Creative-first insight
- Your performance is explained by what’s running and what’s working. Right now. Know what messages are fatiguing and which concepts are breaking through.
That is the vision of the future that we have.
With Yirla, your Monday meeting becomes highly actionable. The questions that you were historically asking are already answered. The meeting becomes: what do we change and how fast do we change.
Then no one will have a case of the Mondays.
