Short answer up front: Multiply is a managed AI media agency: human strategists set direction, and specialized AI agents execute the campaigns, tests, and optimizations underneath that strategy. Yirla is self-serve software: you connect your own ad accounts and use the analysis and recommendations directly, with your own team making every call. Different engagement models, aimed at teams in different spots.
The one-line version
- Multiply is an AI-powered media agency for B2B companies. In-house strategists direct specialized AI agents (six are named publicly: customer insights, keyword, creative design, A/B testing, bidding, and attribution) that run experiments, generate creative, manage bidding, and track attribution on your behalf.
- Yirla is self-serve AI software. You connect your own ad accounts and use the analysis directly, no agency engagement required.
Side by side
| Yirla | Multiply | |
|---|---|---|
| Category | Self-serve execution + competitive intelligence software | Managed agency, powered by specialized AI agents |
| Who runs the campaigns | You do, with AI assistance | Their strategists and AI agents do, on your behalf |
| Channels covered | LinkedIn, Google, Meta, YouTube, Instagram, Reddit, TikTok | LinkedIn, Google, ChatGPT Ads (Meta, Reddit, and Bing listed as coming soon) |
| Competitor ad monitoring | Yes, built in, available to you directly | Not disclosed as a customer-facing feature |
| Engagement model | Self-serve software subscription | Managed agency service, sold via consultation |
| Starting price | $25/month per seat | Tailored pricing. Multiply publishes that it fits teams spending upwards of $10,000/month on paid ads |
Where Multiply is genuinely good
Multiply has built real infrastructure around a real idea: pair human strategic direction with AI agents doing the execution at a scale no team could match by hand. Their Self-Learning Ads approach runs hundreds of structured experiments and automatically scales what's winning. The results they publish are specific and come from recognizable B2B names: a 3x performance jump for Superhuman, 5x above LinkedIn benchmarks for Listen Labs, and launch numbers claiming 300 to 500 percent performance improvements, including Vanta reporting 770 percent more sales meetings. Their public roster also includes MetLife, Abacum, Scrunch, and Lightfield. They're also positioning early on ChatGPT Ads, a channel most of the market hasn't caught up to yet.
If your team wants the strategic thinking and the execution both handled by specialists, and you're set up to work with a managed partner rather than run the software yourself, that's the gap Multiply is built to fill.
Where Yirla is different
- You keep the analysis and the decision in-house. Multiply's model pairs their strategists with your budget. Yirla puts the same caliber of AI analysis directly in front of whoever's already running your paid media internally.
- No agency engagement or onboarding process. Yirla is $25/month per seat, self-serve, live in minutes. Multiply is built for teams spending upwards of $10,000/month on ads.
- It shows you what competitors are running, directly, as a feature you use yourself rather than something folded into someone else's strategic process.
- It's built for teams who want to stay hands-on, not hand the function to a partner.
Which one might make sense
- Multiply fits teams who want strategy and execution handled by specialists, with AI doing the heavy lifting underneath.
- Yirla fits teams who want to stay hands-on, with AI-powered analysis and recommendations they act on themselves.
- Worth exploring whether these are more complementary than either/or. A managed strategic partner and a self-serve intelligence layer aren't necessarily doing the same job for the same buyer.
FAQ
Is Multiply a Yirla alternative?
They serve different buying preferences more than they compete head to head. If you want a managed partner handling strategy and execution, that's Multiply. If you want to do it yourself with AI-powered analysis, that's Yirla.
What does Yirla cost?
$25/month per seat, after a 14-day free trial. No credit card required to start.
What does Multiply cost?
No fixed package. Multiply says pricing is tailored to your goals and scale, and publishes that it's the right fit for teams spending upwards of $10,000/month on paid ads.
Try Yirla free
No credit card. No automated changes to your campaigns. You approve every move.