Short answer up front: these sit in different layers of the paid media stack. Vector identifies the anonymous people on your site, scores them against your ICP, and turns them into named-contact audiences you can target on LinkedIn, Google, and Meta. Yirla watches the campaigns you're already running and tells you what's working, what's wasting spend, and what your competitors are doing. One starts with who to target. The other runs the campaign once it's live.
The one-line version
- Vector is a contact-level ABM platform. Its Reveal product de-anonymizes your site visitors, Target builds ICP-scored named-contact audiences and pushes them to your ad platforms, and Stories reports who actually engaged, by name.
- Yirla is an AI ads analyst. It watches your live campaigns across seven channels and tells you what to fix, plus what competitors are running.
Side by side
| Yirla | Vector | |
|---|---|---|
| Category | Execution + competitive intelligence | Contact-level ABM: identity, audiences, attribution |
| Core question it answers | What should I change right now? | Who should I actually be targeting, by name? |
| Channels covered | LinkedIn, Google, Meta, YouTube, Instagram, Reddit, TikTok | LinkedIn, Google, Meta (audience push) |
| Competitor ad monitoring | Yes, built in (~20M advertisers tracked) | Not a published feature |
| Campaign optimization | Recommendations across channels, creative, budgets, and audiences. A human approves every change | Bid agents adjust LinkedIn bids automatically every 15 minutes. Its MCP answers campaign questions like budget pacing and creative fatigue |
| Contact-level de-anonymization | No | Yes, core feature |
| AI assistant / MCP | Yes | Yes |
| Starting price | $25/month per seat | Not published. Priced by site traffic and ad spend after a demo, on an annual contract |
Where Vector is genuinely good
Vector raised a real $10 million Series A (SignalFire and HubSpot Ventures, May 2026) to build what it calls "the AI platform that makes marketers superhuman," and the product backs the pitch up. The rebuilt platform runs on 30+ signals with transparent scoring, builds buying-group views across the journey, and reports back on who actually clicked, by name, even without a conversion. The customer numbers are specific: a 7.8% CTR on LinkedIn for OpenBrand, 3x lower cost-per-click and 17x ROI within three months for Goldcast.
If the honest answer to "who are we actually advertising to" is "a firmographic guess," Vector is built to close exactly that gap.
Where Yirla is different
Vector answers who to target. Yirla answers what to do with the campaign once it's running.
- It watches campaigns after the audience is already built, across every channel. Vector's optimization is one lever, LinkedIn bids, adjusted automatically. Yirla monitors creative, budgets, and audiences across your whole stack and tells you what's fatigued, what's wasting spend, and what to test next.
- A human approves every change. Yirla recommends; your team decides. Nothing about your campaigns changes automatically.
- It shows you what competitors are running. Not a published feature in Vector's product.
- The two don't really compete for the same budget line. Vector is an audience and identity cost. Yirla is an optimization and intelligence layer on top of spend you're already making.
Which one do you actually need
- Pick Vector if your gap is knowing who to target: turning anonymous site traffic into named, ICP-qualified ad audiences instead of firmographic guesswork.
- Pick Yirla if your gap is knowing what to do with the campaigns already running, and staying ahead of what competitors are testing.
- Use both. These aren't really competing tools. Vector builds the audience, Yirla watches and optimizes what happens after you spend against it.
FAQ
Is Vector a Yirla alternative?
No. They solve different problems at different points in the funnel. Vector builds who you target. Yirla optimizes what happens once you're spending against them.
Does Yirla build ad audiences the way Vector does?
No. Yirla works with the campaigns and audiences you already have running, and adds competitive intelligence on top. Audience construction isn't what it's built for.
Can I use Yirla and Vector together?
Yes, and it's arguably the more natural use case than picking one. Vector builds the audience, Yirla tells you how the campaigns targeting it are actually performing.
What does Yirla cost?
$25/month per seat, after a 14-day free trial. No credit card required to start.
What does Vector cost?
Not published. Vector prices by your site traffic and ad spend, quotes your plan and price after a demo, and sells on an annual contract.
Try Yirla free
Building the right audience only gets you halfway there. Yirla watches what happens after, live, and tells you what your competitors are running too.
No credit card. No automated changes to your campaigns. You approve every move.